Industry to Industry Inc., Boston, an online business services company, has named Bronnercom, New York, as its agency of record for all marketing, interactive communications and customer relationship management programs.
According to Aimee D. Levine, senior vice president for global marketing and communications at i2i, “Bronnercom’s direct marketing expertise, scope of offline and online services and solid reputation are key reasons why we selected them as our [agency of record].”
Levine said i2i was confident that Bronnercom’s experience in business-to-business marketing for Fortune 500 clients would enhance their position as a leader in the global e-marketplace.
At Bronnercom, CEO David Kenny, said the agency would apply its “best-of-breed capabilities in digital strategy, technology, database architecture and online media and creative to ensure that i2i delivers optimal customer value to its broad community of users.”
Bronnercom’s annualized billings are now running greater than $1 billion. Clients include American Express Co., AT&T, General Motors Corp., Dell Computer Corp. and L.L. Bean Inc.
