Bronner’s Christmas Wonderland, Frankenmuth, MI, has expanded its shipping area to meet online and catalog demands for the holiday season. The retailer also plans another expansion for 2001.
This fall, the retailer dropped of its Bronner’s Christmas Favorites catalog. The catalog features more than 2,000 holiday gifts, ornaments and Christmas decorations. Items in the catalog also can be purchased online at www.bronners.com.
Wayne Bronner, president and CEO, said the shipping department was stretched during the 1999 Christmas season. The expansion was needed to provide prompt and efficient shipment of orders.