Group 1 Software, Lanham, MD, said yesterday that Broadbase Software, Menlo Park, CA, has integrated Group 1’s CODE-1 Plus into Broadbase 4.0, its e-commerce analytic and marketing automation suite.
CODE-1 Plus cleans, codes, and standardizes address data. Businesses can obtain substantial cost savings from postal discounts and incentives from using CODE-1 Plus.
The integration of CODE-1 Plus into Broadbase’s analytic application will allow its customers to communicate more effectively with their clients by verifying each address element for total accuracy. CODE-1’s precise address data facilitates prompt mail delivery, thereby contributing to increased customer satisfaction.