Brigade Quartermasters Ltd., a military gear and clothing catalog company, introduced a new corporate identity in its fall catalog. Brigade made the change to promote its new mission: Deliver the Goods to the Good Guys.
“We wanted our corporate identity to better relate to the attitude and honor of the valuable customers we serve and represent the quality of merchandise we strive to provide,” Mitchell WerBell, co-founder/president of Brigade Quartermasters, Kennesaw, GA, said in a statement. “In order to accomplish the change in corporate focus, we felt our catalog needed a powerful change in both products and imagery. We created a new logo, Take Action, which we feel encompasses our vision of readiness, strength and power. This is the largest catalog we have ever produced, with 132 pages containing more than 300 new products added to our existing core product line.”