The Milwaukee Brewers, currently off to the best start of any season in franchise history, will keep loyal fans coming to the park by using StratBridge’s StratTix software to analyze ticket sales data.
The Brewers are the first major league baseball team to adopt StratTix. The software will allow the team to cull ticket information from a variety of sources to gain a real-time view of ticket inventories and trends prior to each home game, which will help the sales team develop strategies to maximize sales.
“With the team’s fantastic start, attendance is up significantly over last year, but we are looking for every edge in filling Miller Park for all home games,” said Rick Schlesinger, executive vice president of business operations for the Brewers, in a statement. “StratTix will give us the opportunity to capitalize even more on the strong momentum that we have enjoyed over the start to our sales season.”
Cambridge, MA-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including professional sports franchises, institutional and individual investors, consultants and business leaders, use the software to quickly understand complex data patterns.
StratTix will give the Brewers’ sales teams a graphical representation of Miller Park that will let them drill down to individual seat sales information showing available and sold seating in just two mouse clicks. Brewers’ sales managers will now be able to see previously hidden ticket purchase patterns and trends within one game, a series or the entire season. They will be able to track the impact marketing campaigns such as advertising, promotions and direct mail have on sales, and monitor effects of price changes on sales both visually and quantitatively.