It’s no longer enough to watch the Oscars on TV, yesterday everyone was simultaneously following the commentary on Twitter, and of course that’s where the brands had to be too.
Here’s a roundup of tweets by brands on Oscar night, some good, some mediocre, and some just laughably stupid.
Pun times, from Lipton.
We loved Gravi-TEA! See what we did there? #oscars #BeMoreTea pic.twitter.com/ffMqb5YFX2
— LIPTON® Tea (@Lipton) March 3, 2014
AT&T goes for the music angle.
Excited for 2nites music nominees? Listen to them on our Awards Night playlist on @BeatsMusic http://t.co/Mayv7NF2UZ pic.twitter.com/NAwAZsKmzm
— AT&T (@ATT) March 3, 2014
Miller Lite takes advantage of a shoutout in Matthew McConaughey’s acceptance speech for Best Actor.
Miller Lite. The official beer of award winning actor’s dads.
— Miller Lite (@MillerLite) March 3, 2014
Denny’s did a cheeky parody of American Hustle, along with Ellen DeGeneres’ now famous selfie (which became the most retweeted tweet of all time, temporarily breaking Twitter)
This is the only (nonexistent) nominee we reallllyyyy care about in our hearts. #Oscars pic.twitter.com/MOvFNbRHRe
— Denny’s (@DennysDiner) March 3, 2014
oops our selfie also broke twitter (for being 2 cute, sry @TheEllenShow) #Oscars pic.twitter.com/SvwG4Xk5gE
— Denny’s (@DennysDiner) March 3, 2014
Nobody wants to hear the word Mucus in an Oscar broadcast Mucinex. This is gross.
Your supporting role nominations this year include: tissues, soup, and Mucinex. #BlameMucus pic.twitter.com/Qodhq11dMe
— Mucinex (@Mucinex) March 3, 2014
Snicker’s tried to jump in on Ellen DeGeneres’ pizza ordering for the stars:
For those who didn’t get pizza, we have an idea #Oscars pic.twitter.com/iijAR6T9i7
— SNICKERS® (@SNICKERS) March 3, 2014
Which of course meant that pizza brands were all over Twitter as well:
.@TheEllenShow pls have @andylassner pick us up and tell one of those seat fillers to preheat an oven to 400° #Oscars
— DiGiorno Pizza (@DiGiornoPizza) March 3, 2014
Did someone say pizza? We got you.
— Pizza Hut (@pizzahut) March 3, 2014
And the Oscar for dumbest tweet of the night goes to, Clorox:
No Clorox. This isn’t the way to celebrate The Wizard of Oz’s 75th anniversary.
Happy 75th birthday #WizardOfOz #Oscars2014 pic.twitter.com/pJNQ5H9yrK
— Clorox (@Clorox) March 3, 2014
No Clorox. That is not how we celebrate The Wizard of Oz’s 75th anniversary.
