BrandEra.com Inc. and The Ad Age Group, which provides marketing, advertising and media news, information and analysis, agreed yesterday to cross-market their Web sites.
From mid-April through July 31, the AdAge.com site will provide “prominent” placement of promotional boxes for BrandEra.com, a business-to-business Web portal for advertising and marketing. Search boxes will allow AdAge.com visitors to use BrandEra's Portfolios.com, AdsGallery.com and Medialot.com resources.
The companies plan to promote the cross-marketing effort through direct marketing, advertising and events.
