BPA Worldwide will audit Triaina Publishing's Trofima & Pota, its first Greek title.
The Shelton, CT-based media auditor will track circulation for the title based on business distribution, demographics and geographic coverage. Greece is BPA's 27th market worldwide.
Trofima & Pota, a trade financial and technology monthly covering the food and beverage industry, has 12 months to complete its first circulation audit.
Published for 30 years, Trofima & Pota is relying on the BPA audit to make itself more attractive to advertisers seeking circulation proof.
