E-mail marketer Intellipost (www.intellipost.com), San Francisco, had its direct marketing program, BonusMail (www.bonusmail.com) ranked as the fastest growing membership site on the Internet by Web audience measurement firm NetRatings, Milpitas, CA. In its weekly Online Observer Report, NetRatings said that unique visitor traffic at BonusMail increased by 188 percent from May to July.
BonusMail rewards consumers for receiving, reading and responding to direct marketing offers by e-mail. Also making the list were CNET's snap.com, broadcast.com, Microsoft's hotmail.com, lycos.com, altavista.digital.com, and barnesandnoble.com. Ratings are based on Web activity by 3,200 Internet users, age 18 or older who access the Web from home.