Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency.
Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.
Body Glove’s e-mail program consists of managing multiple e-mail lists and sending tens of thousands of e-mail newsletters per month to consumers and to international licensing partners.
The sportswear brand will use the Lyris software to help design these newsletters, which promote new products, sales and events.
Body Glove also is working with Lyris to send e-mail updates and newsletters on behalf of several nonprofit organizations it supports.