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Body By Jake Hooks Up With Fitness Heaven to Revamp Web Site

Body By Jake Enterprises, a health and fitness marketer, has announced a partnership with FitnessHeaven.com, an online fitness and health information provider, to enhance the BodyByJake.com Web site.

FitnessHeaven.com provides health, fitness and wellness editorial content to BodyByJake.com, as well as special subscription membership offers to FitnessHeaven.com for BodyByJake.com visitors.

As part of the agreement announced Friday, FitnessHeaven.com will offer BodyByJake.com's personal training information and nutritional products on its Web site. Also, both companies will jointly develop new online content and fitness products.

FitnessHeaven.com, which launched Dec. 19, provides consumers with virtual trainers, real-time workouts, personalized fitness and diet plans, and access to fitness and wellness editorial materials ranging from Western medical backgrounds to Eastern nontraditional backgrounds.

Through the partnership, Body By Jake Enterprises projects that it will gain more than $10 million in online profits in 2002.

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