Boden, a UK online fashion retailer, has selected Coremetrics, a provider of hosted web analytics and precision marketing solutions, to improve site reporting and analyze customer behavior on its website, www.boden.co.uk.
Boden said it plans to use the data gathered to identify key purchasing trends and site weaknesses, with the ultimate aim of improving the online shopping experience, and gathering vital customer behavior information. More than 49 per cent of Boden's sales are generated over the Internet
In addition, Boden joined the Coremetrics LIVEmark Index, a benchmarking solution that lets participants gain a clear understanding of business performance, relative to peers and competitors. Armed with this data, Boden will have the insight needed to effectively allocate marketing spend, anticipate industry threats and trends, and make strategic site decisions.
“With a global customer base it is essential we understand who is buying our products and when,” said Katie Payne, Online Manager, Boden. “Coremetrics provides us with the ability to see complete customer profiles and to respond to groups of customers in a personalized way for optimum response.”