Multichannel home décor and home fragrance merchant Blyth Inc. reported yesterday that it has realigned its operating management into two groups following the divestiture of most of the company’s European wholesale business earlier this year.
Historically, Greenwich, CT-based Blyth operated in three segments: direct selling, wholesale and catalog and Internet.
The direct selling segment, which consists primarily of the PartyLite business, continues in its current form. PartyLite is a direct seller of candles and accessories and has operations in 11 countries.
The Wholesale segment was comprised of North American and European businesses marketing candles, seasonal and home décor. Following the divestiture of the European wholesale business, a new segment called the Multichannel Group has been created that is comprised of Blyth’s current catalog and Internet and North American wholesale segment businesses. This group consists of the two catalog and Internet business units, Miles Kimball Company and Boca Java, and the wholesale business units Blyth HomeScents International – North America, CBK, Midwest and Sterno.