Digital marketing company Bluestreak, Providence, RI, said yesterday that it is launching its BlueVision e-mail diagnostic service.
BlueVision, which combines optimization technologies with strategic testing, is designed to increase open rates, interaction and message relevance.
“A lot of marketers just want to do simple A/B testing, but we found there are really four factors that can dramatically increase response: the friendly from, the subject line, the creative and the offer,” Bluestreak CEO Annette Tonti said.
BlueVision prepares a Success Roadmap for each client, detailing the subject lines, messages, offers and audience segments that generate the best results.
In early results, Bluestreak said clients using BlueVision have seen improvements of 20 percent to 30 percent in response rates, which include click-through rates, conversion rates and interaction between consumer and marketer.
Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters