Kmart Corp.'s BlueLight.com arm has debuted a Hewlett-Packard store, Kmart announced yesterday.
Targeting families, BlueLight.com will offer a range of HP items such as digital cameras, handheld devices, notebook computers, scanners, monitors and printers.
BlueLight.com has dedicated stores for brands such as Martha Stewart, Azura, Black & Decker, DeLonghi, George Foreman, Hoover, Little Tikes, Olympus, Panasonic and Phillips.
The launch comes two days after Kmart said that it signed a deal with eBillit to let BlueLight.com Internet access customers pay through their local telephone bill.
BlueLight.com claims to be the nation's lowest-priced major Internet service provider. Its BlueLight Unlimited service costs $8.95 a month.