MicroStrategy Inc., a provider of business intelligence software, yesterday said that Blockbuster UK has chosen its software to drive customer insight initiatives.
Blockbuster selected the MicroStrategy Customer Analyzer suite of analytical CRM applications and MicroStrategy Transactor to further assist them in gaining better insight into the effectiveness of its marketing campaigns and improve its customer interactions, the McLean, VA-based company said.
Blockbuster has already used the MicroStrategy Business Intelligence Platform to enhance productivity and efficiency through its inventory management video rental performance analysis applications.
“Our purchase of MicroStrategy's software further aligns our IT strategy with our business goals of improved customer insight and customer contact,” said Kevin Kerrigan, IT Project Manager of Blockbuster UK. “Understanding the value of customers is a key component of success in any business today. Through MicroStrategy's products, we will benefit from improved communication with our customers, and will be able to more effectively manage the entire customer interaction process.”
According to MicroStrategy, the company’s software will help increase productivity at Blockbuster by letting its users directly access product performance and customer information without the help of IT specialists.
MicroStrategy Customer Analyzer has more than 400 customer-centric reports examining regional variations of customer buying patterns, analyzing marketing campaigns and segmenting customers for future campaigns. It also helps to initiate direct mail and e-mail campaigns to target individual customers and notify them about products and campaigns in which they are interested.
Blockbuster's adoption of MicroStrategy Transactor will enable customers to click a button on their pager, mobile phone or phone to buy a product, or sign up to reserve a film at their local store.