Blockbuster Inc. has introduced the 2Wire MediaPoint digital media player which will allow Blockbuster OnDemand content to be accessed directly through a user’s television set. The player will be available for free for a limited time with the advance rental of 25 Blockbuster OnDemand movies for $99. They can be ordered at Blockbuster.com.
Previously, Blockbuster sold video downloads via Movielink, which primarily brought video content to computers or other portable video gadgets. Blockbuster bought the company for $7.7 million last year.
The MediaPoint digital player works with any broadband connection through either Wi-Fi or a wired Ethernet cable. The content will have fast forward, rewind and pausing capabilities and will support high definition content.
After the initial 25 rentals, movies will range in price and many will be available for $1.99. The library includes thousands of titles. Blockbuster will begin shipping the players in time for the holidays.
It remains to be seen if the move will effect Blockbuster’s more than 7,500 retail locations. Representatives of Blockbuster did not return phone calls in time for press deadlines.