Blair.com has formed a marketing alliance with Procter & Gamble's Tide Fabric Care Network to leverage each brand across their respective consumer bases, Blair Corp., Warren, PA, said yesterday.
The alliance includes reciprocal placement in Tide.com and Blair.com opt-in promotional e-mails. Blair aims to reach new consumers and stimulate growth by promoting in Tide's Tips and Timesavers e-mail newsletter, which has more than 2 million subscribers. Blair.com customers can interact with the Tide brand online.
