BioTrainer chose DMi Partners, Philadelphia, and Premier Partners, Boca Raton, FL, as the exclusive marketers for its BioTrainer Weight Loss System.
DMi will create and execute all online marketing efforts to promote the sale of BioTrainer's exercise monitor and its BioTrainer monitoring programs through www.biotrainerusa.com. The agency also will push the community site at www.biotrainercentral.com.
Services offered include creative, search engine marketing, shopping portal integration, affiliate marketing, online media buying, database monetization and customer relationship marketing.
DMi will work with three fitness experts, include Zone Diet creator Barry Sears, to push co-branded promotional packages that highlight a smart diet, caloric monitoring and exercise.