Bigfoot Interactive said yesterday that it will provide e-mail marketing services to Clear Channel Radio/New York.
Under terms of the deal, Bigfoot Interactive will provide Clear Channel radio stations in New York with e-mail marketing technology, media/entertainment vertical marketing, consulting and analysis. The company also will provide e-mail newsletters, alerts, contests and promotions.
“By extending our audience interaction by e-mail, Clear Channel Radio/New York and our stations can improve customer communications and loyalty, expand the number of audience touch points and open new revenue streams,” said Sam Kimball, director of new media at Clear Channel Radio/New York.
Clear Channel Radio/New York, a division of Clear Channel Communications Inc., will provide the e-mail services to its six New York radio stations: WLTW-FM, WKTU-FM, WHTZ-FM, WAXQ-FM, WTJM-FM and WALK-AM/FM.