E-mail services provider Bigfoot Interactive, New York, is to announce today the general availability of its new e-mail technology platform, DREAM — Direct Response Email Application Manager.
DREAM provides advanced segmentation, content assembly and personalization features that let users create, track and analyze targeted and relevant e-mail communications while increasing return on investment, Bigfoot said. The platform is available in a range of offerings to fit the needs of Fortune 2000 companies, including a full-service broadcast solution, ASP, collaborative ASP or an enterprise-level integrated solution.
As an integrated solution, marketers can implement DREAM's suite of automation tool kits and modules to carry out advanced e-mail communications such as time-triggered messaging, product alerts, e-billing, renewal and shipping notices and payment confirmations.
