E-mail service provider Bigfoot Interactive said last week that it added Arthur Frommer's Budget Travel and Domino's Pizza to its client roster. The marketers will use Bigfoot Interactive's marketing automation and delivery optimization services.
Marketing automation lets clients set auto messaging for things such as product launches, shipping confirmation and special offers. Delivery optimization helps marketers get their e-mail past spam filters through tactics such as list hygiene and bounce management. Bigfoot Interactive has more than 150 clients including The Washington Post, American Honda Motor and MCI.