Best Kept Secret #2: DM News E-Newsletters Set the Agenda

Where do direct, database and Internet marketers go FIRST to get their news. We’d like to let you in on another of the best-kept secrets in the business.

If you judge by how many times exclusive articles in DM News e-newsletters are picked up by news aggregators and competitors, it becomes pretty evident that DMNews-iMarketing News Daily is at the top of the list.

During 2005 and the first half of 2006, for instance, news aggregator Marketing Vox digested over 400 articles from DM News. Similarly, the Direct Marketing Association’s daily news digest, “3D”, carried more news stories from DM News than from any other TWO publications combined in the same period.

With this kind of respect from the other media in the field, DMNews-iMarketing News literally sets the daily agenda for news coverage. Our recent coverage of the acquisition of Skylist by email service provider Datran is just one example of the many originally reported scoops and exclusives that appear every business day in DMNews-iMarketing News Daily.

So if you want top readership and results from your online advertising, we urge you to sign up for an online ad program in the best-written and best-read e-newsletter in the field, DM News-iMarketing News. Check out our rates below, which include deep discounts for multiple insertions, and give us a call.

DMNews-iMarketing News Daily Ad Rates:

Banner Ad 468 x 60 pixels Tower Ad 120x 480 pixles
Open Rate -$1,500 Open Rate-$1,850
6X Rate -$1,425 6X Rate-$1,575
13X Rate -$1,245 13X Rate-$1,425
26X Rate -$1,080 26X Rate-$1,275
52X Rate -$900 52X Rate-$1,090

DM News Weekly E-Newsletter Ad Rates: (DRTV News Weekly, Database Marketing and Data Services Weekly, SearchBUZZ and E-Mail Marketing Weekly)

Banner Ad – 468 x 60 pixels Tower Ad – 120 x 480 pixels
Open Rate -$1,410 Open Rate- $1,765
6X Rate -$1,285 6X Rate- $1,410
13X Rate -$1,130 13X Rate- $1,280
26X Rate -$960 26X Rate-$1,155
52X Rate -$810 52X Rate-$985

DM News Hot List of the Day

Price Per Blast – $1,250

DM News Whitepaper of the Day

Price Per Blast – $1,250

To reserve your advertisement or obtain further information, contact Robert diGioia, Associate Publisher, at 212-925-7300, Ext 274, or by email at [email protected].

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