Best Buy targets women, Advertising Week panel

Think consumer electronics, think suburban moms? No? Well think again. Best Buy has found that a large part of its audience is coming from women and its not a surprise, since women are often household decision makers. In today’s Advertising Week panel, “Doing Business in the Age of the Female Economy. Is Your Brand Ready?,” the electronics manufacturer spoke about its shopping experience being targeted specifically towards women with personal shoppers who can describe products in layman’s terms. The panel also included members of the new women-focused Omnicom agency G23, who spoke about the different ways to reach women and the cross cultural parallels that come about to reaching women globally.