BeNOW Inc., a customer relationship management technology company, has been acquired by Brookwood Financial Partners, L.P., a Boston-based private equity firm that focuses on real estate and emerging growth companies.
BeNOW's strategic services and state-of-the-art CRM infrastructure improves client results and return on investment by enabling highly targeted marketing strategies that quantify customer value and optimize customer relationships.
The company's pre-integrated marketing technology platform consolidates all customer information and is easily customized to client needs, providing a comprehensive framework for the management of customer and prospect relationships. BeNOW's Strategic Services Group works closely with clients to transform customer information into revenue opportunities.
“When determining whether to invest, we look at companies in industries with exceptional growth potential, and select those with a superior management team and a clear and sustainable competitive advantage,” said Tom Trkla, CEO of Brookwood Financial. BeNOW more than fulfills this criteria.”
