Belardi/Ostroy ALC LLC has added the Lillian Vernon inserts programs and Colorful Images catalog file to its managed properties roster effective today, the New York company said.
The Lillian Vernon and Lilly’s Kids package insert programs are made up of 2 million packages annually and the catalog blow-in programs offer 60 million insertions per year.
The Lillian Vernon titles will both benefit from BOALC’s Co-op Connection, a service that helps manage clients’ use and participation in cooperative databases. The company also will have access to BOALC’s Growth Strategies Group, which focuses on multichannel marketing.
BOALC also will become the exclusive list broker for Lilly’s Kids June 1. It already manages the Lillian Vernon mailing list files.
The company has assumed management of the Colorful Images catalog file of 575,000 last 12-month buyers.
