Beers to Keynote DMA Annual

The Direct Marketing Association announced that advertising industry luminary Charlotte Beers will keynote the DMA's 87th Annual Conference & Exhibition in New Orleans on Oct. 18.

Beers, who during the height of her career was known as the “most powerful woman in advertising,” is the only executive in the industry to have served as chair of two of the top 10 worldwide ad agencies: J. Walter Thompson and Ogilvy & Mather.

From 1999 to 2001, Beers was chair of J. Walter Thompson Worldwide, returning to the agency at which she started her advertising career. She was chair and CEO of Ogilvy & Mather from 1992 to 1997.

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