Data service provider BDNA today announced the hiring of Lennard Fischer as EVP marketing. He will be responsible for branding, field marketing, Web properties, and integrated marketing, and will report to CEO Constantin Delivanis.
Fischer spent the last 14 years with Informatica, where he served at the VP level in revenue management and regional marketing. He is also a veteran of SAP and Unilever.
“Today’s enterprises are facing monumental challenges in effectively managing data variety, variability, and veracity,” said Delivanis. “Len’s strong mix of corporate branding, software marketing, and demand generation expertise will play a vital role in elevating the profile of BDNA among key audiences.”