Gaining a firmer foothold in the education market, Dow Jones & Co. has signed Baylor University for direct access to The Wall Street Journal Online through the school's intranet.
More than 3,000 graduate and undergraduate students at Baylor's Hankamer School of Business now can access the site at www.wsj.com through the Journal-in-Education service.
“With the online intranet access that we can now offer, it represents one more way that we can continue to develop the Journal usage among the strategically important academic market,” said Todd Larsen, president of consumer electronic publishing at Dow Jones, New York.
Hankamer students will have access to the online Journal's news and personalization features like company and industry tracking, portfolio and interactive tools, special reports with graphics and e-mail alerts. Students do not need to register.
Baylor is one of the first educational institutions to use intranet-based access to the online Journal through the Journal-in-Education program.
Chartered in 1845 by the Republic of Texas and affiliated with the Baptist General Convention of Texas, Baylor claims it is the oldest institution of higher learning in the state. It is also the largest Baptist university in the world, with 14,000 students studying at its 735-acre campus in Waco, TX.
For its part, Baylor's Hankamer business school is offering integrated access to the online Journal as part of its curriculum. The school also offers access to the print Journal through the newspaper's academic partnership program.
Launched in 1996, the online Journal claims 686,000 subscribers worldwide as of the third quarter.
More than 15,000 professors at 3,000 colleges and universities currently participate in Journal-in-Education. Another 20 institutions, including Baylor, offer the print and online Journal to business school students.
