Banta Corp., a printing and supply-chain management company, is to debut its Sync Interactive Marketing Suite, a collection of multichannel marketing tools, at next week's Direct Marketing Association 86th Annual Conference & Exhibition in Orlando, FL.
Banta, Menasha, WI, said the suite provides Web-based solutions for creating, personalizing, distributing and managing multichannel communications.
The tools can be integrated with an organization's CRM or customer database, letting sales and marketing tailor printed materials, Web landing pages and e-mail messages to customers and prospects. The platform is modular, allowing organizations to choose which tools are right for their marketing programs.
