Banta Personalizes Marketing for Cancer Centers

Banta Corp. has received a contract to provide multichannel marketing services to the Cancer Treatment Centers of America, a network of cancer-treatment hospitals, the company said yesterday.

Financial details were not disclosed. Banta said its Integrated Media subsidiary would provide personalized marketing communications for the centers via print, Web and e-mail.

The centers operate a call center that receives communications from consumers by phone, e-mail and online text chat. Specialists determine the consumer's needs and enter the information into a database, which “nurture marketing” team members use to develop personalized informational materials including brochures, pamphlets, direct mailers, e-mails and Web content.

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