Bally Total Fitness and Eastman Kodak Company yesterday said they entered a co-marketing agreement that will promote Kodak’s new Advantix Access one-time-use flash camera.
Kodak will sponsor fitness program’s within the center and receive in-club signage, distribution of product information and radio advertising on Bally’s in-club radio network. Bally’s 300 in-club retail stores will also sell the one-time-use cameras.
In return Kodak will pay entrance fees for Bally members and guests to participate in the club’s spinning classes as well as other group exercise classes during an introductory period.
The promotion will be supported with advertising at thje point of sale and outside the club. In addition Kodak will distribute 30 day passes to Bally’s with the purchase of an Advantix Access camera.