Boise Cascade Office Products, Itasca, IL, recently named Bader Rutter & Associates Inc., Milwaukee, WI, its agency of record. One of the world's largest distributors of office supplies and office furniture, Boise Cascade sells directly to large corporate and government offices and uses direct marketing to reach home offices and small- and medium-sized businesses.
Direct marketing is expected to be part of an overall marketing program that will include a full range of marketing communications services, said Greg Nickerson, executive vice president. The account work is still in the early planning stages so details are not yet available.
