Babytalk Magazine has selected Millard Group Inc. to manage its subscriber file.
The file is comprised of 5,083,778 active and inactive subscribers.
The individuals in the file are predominantly mothers with children age 3 to 5 who are not currently receiving Babytalk magazines but have received them in the past. The rest are mothers who are currently receiving the magazine.
The issues serve as companions to new mothers and those who are expecting.