B2B Campaign, Honorable Mention: Bluewolf, an IBM Company

An IBM company, Bluewolf released an annual global campaign, The State of Salesforce Report, for the past five years. This year was its biggest yet. Based on data from 1,700+ global respondents, with nearly a third from very large enterprises, the report evaluated how Salesforce customers innovate and invest with Salesforce today, and uncovered trends and opportunities specific to each Salesforce cloud.

There was a great response for the report, with over 8,000 copies printed, 7,000 downloaded and 21 global companies giving it press coverage.

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