With Cannes attendance and entry numbers down for award shows industry-wide the past year, there’s been plenty of chatter about the relevance or awards shows, and if a celebrations of an industry are necessary when the industry itself is suffering.
I think they answer is yes. And no, I’m not just saying that because I’m writing this on a Caples blog. We were lucky enough to have Blake Ebel, creative head of EuroRSCG Chicago, blog each day from Cannes last week, and the resounding sentiments were of inspiration and even a competitive drive to create better work in the coming year.
Creative work is everywhere online. The Caples Creative Community isn’t an attempt to reinvent the wheel of displaying great work in the industry. It’s an online extension of a once-a-year event that inspires and brings the industry together in a way no social media channel ever could. Yes, we can view work from all corners of the Earth and even put up interviews with the folks who created it, but even in our digital age, there is no substitute for tangible, one-on-one interaction with the minds behind the work that keeps us all going.