Avaya Inc., a builder and manager of communications networks, awarded its relationship marketing program in the United States and globally to MRM Partners Worldwide's New York office.
The agency gets creative and strategic responsibilities for Avaya acquisition and sales-channel activities in all media, including online. McCann-Erickson Worldwide New York, MRM Partners' brand counterpart, has been Avaya's U.S. and worldwide ad agency of record since October 2002.
McCann-Erickson Worldwide and MRM Partners Worldwide are part of McCann-Erickson Worldgroup, itself owned by Interpublic Group of Companies Inc., New York.
Avaya, Basking Ridge, NJ, is known for its Internet protocol and telephony systems, communications software applications and services. It endeavors to drive the convergence of voice and data applications across IT networks. More than 1 million businesses worldwide use Avaya's services.