AutoRevenue, Great Barrington, MA, a provider of permission-based e-mail marketing programs for the automotive industry, said yesterday that Ira Motor Group generated an additional $2 million in revenue in 2004 because of its service.
“When we started working with AutoRevenue, we had less than 1,000 e-mail addresses for our dealer group. In two years … we now have over 25,500 valid e-mail addresses for our customers.,” said David Rosenberg, president of Ira Motor Group, Danvers, MA.
Initially, Rosenberg tested AutoRevenue e-mail services at two dealerships. After seeing the extra revenue generated by the two locations in 60 days, Rosenberg expanded AutoRevenue services to seven other group dealerships.
Customers who stopped servicing their vehicles with the dealerships are coming back for service; the dealerships are getting instant feedback on customer satisfaction index surveys; and service departments are recording “fantastic revenues,” he said.
Ira Motor Group uses AutoRevenue's e-mail services to send regular service reminders to customers. The result, Rosenberg said, is higher traffic to its Web site with customers scheduling service appointments.
“We now have about 20 percent of our customers scheduling their own service appointments online,” he said. “This has been a huge savings of time for our service personnel and, in itself, has generated additional revenue.”
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters