Automated Resources Group Inc., an application service provider, announced yesterday the acquisition of YellowBrick Solutions Inc., a marketing automation software company.
Details were not disclosed. YellowBrick will continue to operate under its own name in Research Triangle Park, NC.
The deal lets ARGI offer tailored marketing automation solutions to an individual company's business needs.
“We strongly believe that one-to-one marketing automation will continue to gain significant recognition in the CRM marketplace,” ARGI chief operating officer Alex Amoriello said.
In the near term, ARGI will offer YellowBrick as part of the ARGI integrated solutions suite and as a stand-alone product. ARGI also intends to enhance the combined suite.