Ritu joined Lob in 2021 as their first CMO. Ritu has enabled many transformative businesses with high-performing teams and innovative go-to-market strategies. She is passionate about taking great products and solutions to market. Lob is the only direct mail automation platform that enables businesses to transform campaign ROI and employee productivity. The Lob platform simplifies workflows by automating the entire direct mail process – from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 10,000 businesses rely on Lob to send more than 700 million pieces of mail through the platform.