Mike Pedersen is the co-founder and CEO of AdAdapted, where he has led the company to become a leading shopping list marketing mobile advertising and insights platform built for CPG, brands, agencies and retailers. Mike started his career as an engineer, working in a variety of mediums as a software and web developer. He then joined Platform Architect, a word-of-mouth marketing platform, in a sales and engineering role. Through his years of experience, Mike brings a wealth of expertise on ad tech tools and add-to-list technology to help brands reach the right shopper at the right time.
Testing New Markets or Launching a New Product? How Emerging Brands Can Make the Most of Their Marketing Dollars
Many challenges continue to prove tricky for marketers when it comes to testing new markets and launching the…