Emotional connection
Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience,…
Not easy being green
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.…
Bedside branding
As harsh as it may seem in this era of concern about a lack of health insurance coverage…
Nabbing new recruits
The tough competition among students for coveted spots at Ivy League colleges and universities is well known, but…
Ways to reach doctors
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…