‘I Want It Now, but I’m Flexible…’
Immediacy or convenience? That is the question. The answer: both. According to ChoiceStream’s 2013 Survey of Consumer Opinions…
7 Tricks From 7 Online Magicians
How does a brand survive and stand out in a sea full of competitors that are less than…
What Does It Take for Marketers to Be Innovative?
Consumers today often only pay attention to the loudest and most visible campaigns, says LeAnna Carey, chief digital…
Innovation Is a Key Marketing Enabler
Innovation can be a marketer’s most strategic asset, says Shideh Sedgh Bina, founding partner of Insigniam, and a…
CMOs on the Move: October 18, 2013
Who it is: David Horton, appointed CMO for Las Vegas Sands Corp. What’s his role: Horton will oversee…
Tailwind Expands User Base With PinReach Acquisition
Pinterest analytics provider Tailwind announced this week that it has bought PinReach from social media marketing firm, Nervewire.…
CMOs on the Move: October 11, 2013
Who it is: Bob Kraut, appointed Papa John’s SVP-CMO What’s his role: Kraut will lead Papa John’s in…
News Byte: Haymarket Media Partners with Digital Training Company
Haymarket Media Group today announced a strategic partnership with The Knowledge Engineers, an online consultancy and digital training…
Facebook Frenzy No More?
I created a Facebook profile when I was 16. It was 2009, when Myspace was still a thing,…
CMOs on the Move: October 4, 2013
Who it is: Syl Saller, promoted to CMO of Diageo What’s her role: She will oversee company innovation.…