Relevance is a given, timeliness is the trick
I always get a chuckle when my e-mail marketing colleagues push “relevance” as an industry best practice. If…
E-mail keeps consumers engaged in a slow economy
As waves of jittery economic and financial reports wreak havoc on financial markets, CFOs are starting to put…
Don’t be lazy, start segmenting
The one-size-fits-all mentality simply doesn’t work anymore, especially when it comes to selling online. Just when you think…
Why and how to switch e-mail service providers
This sponsored content is brought to you by and DMNews.com In a perfect world, your e-mail service provider…