Patterns of the US Presidential Email Marketing Campaign
The 2016 US Presidential race between Donald Trump and Hillary Clinton is undoubtedly one of the most unforgettable…
Bank of America Launches Personal Finance AI-Powered Bot
Bank of America officially unveiled “Erica,” a virtual assistant bot at the fintech conference Money 2020 in Las…
Top 10 Election-Inspired Marketing Campaigns
Election Day is officially two weeks away. The day will not only determine the next US president, but…
Clinton Campaign Monetizes ‘Trump Troll’ Tool
Hillary Clinton’s campaign has officially launched Troll Trump, a new tool that will send donations to the Democratic…
DMN Political Survey Results Provide Marketing Insight into Presidential Election
Over 58 percent of marketers said they would vote for Democratic candidate Hillary Clinton in the 2016 Presidential…
Bing Launches Election Insights, Provides Marketing Intelligence
Bing has officially announced the launch of Campaign Landscape, an election tab that provides insights into the content…
Report Shows Trump, Clinton Don’t Engender Brand Loyalty
A report by The Reputation Institute, which gauges how consumers view companies, politicians and even countries, presented a…
Direct Mail Key to Trump Fundraising Efforts
Donald Trump has spent heavily on direct-mail marketing campaigns, in an attempt to garner small donations supporting the…
Finding The Muse in Email Marketing
Recent statistics have often led brands to believe that social media is the best place to reach a…
Retail Brands Use Augmented Reality to Reinvent Customer Experience
The promise of augmented reality opens up new opportunities for retailers Retail brands are increasingly turning to augmented…