Programmatic Display Spending to Reach Nearly $33 Billion
Ad placement controversies be damned, programmatic advertising appears to be stronger than ever. In fact, almost four of…
Why Amazon Might Make NFL Streaming Work
Are you ready for some football? Amazon sure hopes you are, as the eCommerce and cloud computing company…
How Deep Learning Will Disrupt Marketing
AI may only be beginning to make its mark on the world, but its effect on marketing is…
Methods to Avoid Ad Placement Issues
Over the past several months, YouTube went from a marketer’s go-to to a marketing get out. On the…
Grocery Industry Ripe for Digital Transformation
Will we ever abandon visits to supermarkets and food stores, and do our grocery shopping exclusively online? Perhaps…
Sports on Social Media Makes Sense (And Dollars)
Calling all social media platforms, calling all social media platforms! Now is the time to start cementing contracts…
Advance Auto Parts Revs Up Engagement With Castrol Campaign
The auto industry in the U.S. has experienced an unexpected revitalization with over 17.55 million vehicles being sold…
5 Reasons ABM is Key to B2B Success
Since it was codified in 2004, ABM has grown into a practice that combines several sales and marketing…
House Votes to Block FCC’s Internet Privacy Protections
Yesterday, the House of Representatives voted to block landmark online privacy protections limiting how Internet service providers use and…
How Understanding Identity Can Help Avoid Fraudulent Traffic
When a University of Southern California and Indiana University study suggested 15% of Twitter accounts — some 48…