3 Ways Salesforce AI Transforms the Consumer Journey
The AI era is officially here. Or so goes the word around the marketing bonfire. According to a…
Snapchat First-Quarter Report Shows Evidence of Facebook Threats
The Snapchat story just became more complex. Snap Inc., the parent of Snapchat, is scheduled to report quarterly…
TwinSpires Bets Big on AI for the Kentucky Derby
And they’re off… Bettors, that is (or “wagerers” as they are now known). With a mere 24 hours…
Banza Cooks Up Engagement on Social Media
The success of the food industry is in large part due to people’s desire to innovate. Whether it…
PizzaRev Heats Up Engagement with Rewards Program
The pizza chain industry is undergoing a surge of innovation to bolster consumer engagement. From shoes that can…
Brussels Airlines Taps Unique Ads to Promote New Route
With social media, there have never been more ways for an airline to bolster and maintain an image.…
How a User-First Approach Helps Audience Targeting in Mobile
In the age of data and analytics, the old adage “the customer is always right,” could benefit from…
How Multiple Platform Marketing Spread Rare Disease Awareness
A recognizable cause or disease does not automatically correlate to funds raised or present advocacy, especially in the…
How Data Catapulted the Personalized Children’s Book
What’s in a book? It’s a question more difficult to answer today than perhaps ever before, especially considering…
How Collaborative Data Helps Marketers Read the Clouds
The Weather Company and LiveRamp announced a first-of-its-kind data integration that will allow for an event-based data (WEATHERfx)…