How Trump Changed Political Marketing
The political marketing times: They are a changin’. And U.S. President Donald Trump is to blame or thank,…
Top 5 Marketing Lessons from Super Bowl 51
Super Bowl 51 is officially in the books. Attracting about 111 million viewers based on Nielsen’s estimates, Super…
The Growing Intelligence of Tag Management
A new year calls for new things – resolutions, methodologies, innovations, inventions; and while the marketing landscape is…
Tech Giants File Legal Action Opposing US Entry Ban
Technology has spoken. Giants of the tech industry, including leading companies in the marketing tech and adtech spaces,…
Falcons, Patriots: Not All Social Audiences Are the Same
If years past can predict the future, the Super Bowl ratings will clear 100,000, which only means that…
Snapchat Parent Company Files for $3B IPO
Snap Inc., parent company of Snapchat, officially filed yesterday for its initial public offering, with plans of raising…
Majority of Super Bowl Audience Engages with Social Media
The biggest football game of the year has quickly become one of the biggest marketing days of the…
Zapp RideShare Aims to Change Commute with Mobile
If a brand is intent on rolling on new technology, the best way to market it is through…
British Heart Foundation Taps Into Virtual for Fundraising Event
“For the heart, life is simple: It beats as long as it can.” But, what if we knew…
Facebook Developing Branded Filters for Selfies
Facebook appears to be wearing Snapchat filters…yet again. The social media giant Facebook is reportedly in talks with…