Dr Pepper Partners with Country Artist to Engage Consumers
Country music and cold drinks are a perfect summer pair. So, it makes sense that soft-drink brand Dr…
Hootsuite Launches Mobile Solution to Generate Leads on Social
It’s no surprise that social is where a majority of consumers make decisions. In fact, according to a…
Sprout Social, Twitter Launch Bot for Consumer Issues
Sprout Social, in an exclusive partnership and joint product development with Twitter, has officially launched a Bot Builder,…
How Zicam Made the Most Of TV’s Cold Season
Today, in the United States, there are an estimated 100,000 over-the-counter drug products marketed and sold in a…
Facebook Finally Turns AI on Terrorist Propaganda
It’s about time… No one could be blamed if they began to question why major social media platforms…
Consumers Open Separate Email Accounts for Brand Communication
If a brand intends on communicating with consumers, it’s imperative to know how consumers want to communicate. And,…
OneMain Racing Drives Digital Experience
NASCAR fans, start your engines… Computer and mobile engines, that is. As OneMain Racing has officially launched a…
Heineken Taps an Automated Process for Image Production
When you are marketing a variety of products to 170 different countries, content production time is of the…
Predictive Analytics Wins Sports Fans
Competition is at the cornerstone of sports. So, it only makes sense that competition would be at the…
Four Marketing Experts Weigh In on Google’s Ad Blocker
When Google announced it would launch an ad blocker for its Chrome web browser in a blog post…