Donald Trump Social Media Trending Replaces Ad Spending
The recent news on campaign ad spending is not good for television networks, usually bolstered by an arms…
Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible
Social media has the power to introduce a user to huge swathes of people, cultures and communities. For…
The US Presidential Campaign Race to Collect Data
The 2016 US Presidential race is fast approaching the final months. Over the next few weeks, Republican candidate…
Insight into the Marketing Advantage of Heat Maps
In an age of geolocation, customers and companies have never been more in tune. Companies have become more…
What Can Halt Undisclosed Marketing on Social Media?
Kylie Jenner posts to Instagram holding a bag labeled FitTea: 28 Day Detox. The text reads: “relaxing with…
What Marketers Can Learn from NFL’s Success
Are you ready for some football? The NFL season is officially upon us. Last year, the NFL was…
The Data-Driven Evolution of US Army Marketing Tactics
The year is 2019. The location: US Army recruitment office. The layout is open. The posters interactive. The…
Five Takeaways: Will Amazon Kill FedEx?
Amazon changed the face of commerce and now, it appears, they are trying to change the face of…
The Market of the Incentivized Data Exchange
Consumer data is the new currency in today’s marketplace With technology enabling easy capture of customer location data…
Rare.us Wrangles Success with Email Campaign
Statistics often lead marketers to believe that social media is the best place to reach a young audience.…