21st Century Branches Into E-Commerce
FARMINGDALE, NY — David Schwartz was an architect before he started list company 21st Century Marketing, and now…
Insurance DM Put at $100 Billion by 2000
CHICAGO — As consolidations, shifts in the types of insurance people buy and the way insurance is sold…
PGA Tour Brings DM to the Fore to Target Golf Fans
The PGA Tour has turned to direct marketing to collect data about participants in the booming sport of…
New USPS Program Targets Canada, Three Other Major Markets
LINCOLN, NE — The USPS is developing an exiting new program designed to help US mailers move into…
After the Asia Meltdown: DMA to Focus on Latin America
NEW YORK – Latin America's direct marketing potential in the wake of the Asian meltdown will take front…
SuperNutrition Sees Healthy Response to Campaign
Brandishing a targeted print campaign that hit readers bent on healthy living, nutritional supplement manufacturer SuperNutrition, San Francisco,…
SBV, Pepsico Set Sights on Teen Market
After last fall's successful launch of its Mall Perks shopping rewards club program, Simon Brand Ventures (SBV) is…
Study: Firms Embrace Data Mining
A recent study by Meridien Research, Needham, MA, a provider of analytical research services for financial technology users…
Datatech to Distribute Group 1 Software
Database marketing software provider, Group 1 Software, Lanham, MD, has entered into an agreement with mailing list software…
Outsourcing Can Benefit Customer Service
Many executives resist outsourcing sensitive functions such as inbound telecommunications because they realize a bad customer service experience…